Bulk operations (also known as bulk files) is a scalable spreadsheet based way to manage your Amazon ad account. Bulk operations is provided by Amazon and located inside the ad console, making it a cost effective management solution.
While Bulk files are a flexible and robust ad optimization tool (and one we use extensively at Junglr) they can be confusing to beginners. Our goal with this guide is to help you level up your advertising skills and unlock the mysteries of Bulk Operations.
Table of Contents 👇
Topic
Description
Understanding the Operations Column
A walkthrough of Amazon’s bulk file format update, emphasizing the Operations column. Discover how to use this feature for updating, creating, and archiving items in your ad account, streamlining bulk file modifications for better ad management.
A step-by-step tutorial on using Amazon’s updated bulk files for bid adjustments. Learn how to download, adjust bids, and upload bulk files efficiently. Includes tips on file organization, leveraging the Operations column, and tracking changes for easy reversals. Ideal for optimizing Amazon ad campaigns.
Learn how to add keywords, products, and ad groups to existing campaigns with Amazon’s new bulk file format. In this step-by-step walkthrough, discover how ID and operations columns are essential for precise campaign adjustments.
Launch Sponsored Product Campaigns
Learn how to launch Sponsored Product campaigns with bulk files, including keyword and product targeting, as well as auto campaigns. This guide also shares tips for using templates at scale and organizing campaign files.
Rename Campaigns, Ad Groups and Portfolios
Discover the streamlined method for renaming campaigns, ad groups, and portfolios in Amazon’s advertising platform, utilizing the bulk file 2.0 feature for efficient management and optimization.
An in-depth guide on how to use bulk files to add negative keywords and product targets to your advertising campaigns efficiently. It covers the step-by-step process of downloading bulk files, identifying underperforming search terms, and the precise formatting required to add hundreds or even thousands of negative keywords and product targets across both Sponsored Products and Sponsored Brands campaigns.
Find out how to efficiently pause elements in your Amazon ad account using bulk files. Including pausing campaigns and ASINs. As well as strategies for keeping records for easy management and future adjustments.
Understanding the Operations Column
- The importance and functionality of the new Operations column in Amazon’s bulk file format.
- How to format changes correctly using the Operations column to ensure successful bulk file uploads.
- Strategies for managing ad accounts more efficiently through spreadsheet modifications.
- Detailed instructions for using the Operations column to update, create, and archive items within the ad account.
How to Adjust Bids
- Step-by-step instructions on making bid adjustments with bulk files.
- Tips for re-uploading adjusted files to Amazon.
- Strategies for organizing and storing bulk files for easy access.
- Methods for documenting changes to ensure reversibility of adjustments.
- Filtering and interpreting performance metrics for informed bid adjustments.
Add to Existing Ad Groups
- How to use Amazon’s updated bulk file format to add new keywords to existing campaigns.
- Methods for incorporating new products into specific ad groups.
- Steps to create new ad groups within current campaigns.
- The importance of ID columns for linking changes directly to your campaign’s structure.
Launch Sponsored Product Campaigns
- How to use bulk files for launching Sponsored Product campaigns.
- Strategies for keyword targeting and product targeting campaigns.
- Setting up auto campaigns with bulk files.
- Utilizing templates for efficient campaign creation at scale.
- Organizational tips for naming and storing bulk file campaigns.
Rename Campaigns, Ad Groups and Portfolio
- The importance of having a clear and consistent naming structure for campaigns.
- How to efficiently rename campaigns, ad groups, and portfolios using Amazon’s bulk file 2.0 feature.
- Step-by-step instructions on downloading, editing, and uploading a bulk file for renaming.
- Best practices for campaign naming to facilitate easy management and optimization.
How to Add Negative Keywords
- Downloading the appropriate bulk file from Amazon’s advertising platform.
- Identifying and selecting negative keywords and product targets for campaigns.
- Formatting the bulk file correctly with campaign names, keyword IDs, and operation commands.
How to Pause Thing in Your Account
- Methods for pausing campaigns and ASINs quickly using bulk file adjustments.
- Strategies for filtering and finding specific campaigns or ASINs to pause.
- Techniques for maintaining records of paused items for easy future reference and management.
- Steps to re-enable previously paused campaigns or ASINs efficiently when needed.