Q4 Playbook

How We 4X’d Q4 Margins by Timing Spend — Not Just Increasing It

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✅ Why early ad spend kills margin — and the smarter way to rank

✅ The 72-hour window that determines if you scale profitably or bleed cash

✅ Real-time signals (not delayed reports) that tell you when to scale or stop

✅ Drawn from millions in Q4 ad spend — across products, categories, and catalog sizes