See which products deserve more spend, and which need a different plan.
Figuring out which products and variations have room to grow, where spend is concentrated, and which products need a different approach.
Free 30-minute call with Liz. We review your account before we speak.
Signs this is costing you.
- A few hero products take most of the budget while the rest of the catalog gets nothing.
- Variations are grouped together, so you can't tell which one is winning.
- Account-level ACoS looks fine, but you don't know which products lose money.
- New products never get a fair shot at spend.
The usual reasons it goes wrong.
Managed at account level
Account-level KPIs hide what's happening product by product.
Grouped campaigns
When many products share a campaign, you can't control spend for any one of them.
Budget follows the past
Spend chases last year's winners, so products with room to grow are never tested.
What we do differently.
Product-level view
Push-Pull reports show what every product and variation is doing, whether you have 6 or 60,000.
Find the concentration
See which products carry the budget and whether their return justifies it.
Give each product a role
Hero, growth and long-tail products each get their own approach and target.
Restructure where grouping hides problems
Pull out the products that need their own campaigns so spend can be controlled.
Results from accounts like yours.
managed across multiple categories
of total sales from one hero SKU, managed with no room for mistakes
Before you book.
How big a catalog can you manage?
We've managed catalogs with 50,000+ SKUs across multiple categories, and brands where one hero SKU drove 60% of total sales.
Do you really manage at the product level?
Yes. We manage on a product level, not just account-level KPIs, so every product has a goal that fits its role.
What about variations?
We look at variations individually to find which ones have room to grow before deciding how to group them.